Bears Make Smoke: The Evolution of Cigarette Advertisements in the 1940s and 1980s
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This project researches smoking advertisements that appeared in the Ursinus College newspaper (The Weekly and the Grizzly) and the Lantern literary magazine. We focus exclusively on the 1940s and 1980s, investigating the contrasts between these two decades. Our goal is to understand the extent to which cigarette ads changed in Ursinus publications over these years while examining the context of the social trends and advancements of the time periods.
digital humanities, history, Ursinus College, print advertisements, cigarettes, smoking, tobacco use, 1940s, 1980s
American Popular Culture | Digital Humanities | Marketing | Social History
Litofsky, Amy; Outcault, Chase; Raasch, Michael; and Telesco, Carlo, "Bears Make Smoke: The Evolution of Cigarette Advertisements in the 1940s and 1980s" (2018). Digital History Projects. 11.
Students involved in this project maintained blogs throughout the course of the semester. The following are links to the blog entries: