Bears Make Smoke: The Evolution of Cigarette Advertisements in the 1940s and 1980s

Title

Bears Make Smoke: The Evolution of Cigarette Advertisements in the 1940s and 1980s

Files

Link to Full Text

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Project Description

This project researches smoking advertisements that appeared in the Ursinus College newspaper (The Weekly and the Grizzly) and the Lantern literary magazine. We focus exclusively on the 1940s and 1980s, investigating the contrasts between these two decades. Our goal is to understand the extent to which cigarette ads changed in Ursinus publications over these years while examining the context of the social trends and advancements of the time periods.

Faculty Mentor

Kara McShane

Faculty Mentor

Lori Daggar

Publication Date

Fall 2018

Keywords

digital humanities, history, Ursinus College, print advertisements, cigarettes, smoking, tobacco use, 1940s, 1980s

Disciplines

American Popular Culture | Digital Humanities | Marketing | Social History

Comments

Students involved in this project maintained blogs throughout the course of the semester. The following are links to the blog entries:

Amy Litofsky

Chase Outcault

Michael Raasch

Carlo Telesco

Bears Make Smoke: The Evolution of Cigarette Advertisements in the 1940s and 1980s

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