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Document Type

Paper

Publication Date

4-22-2021

Faculty Mentor

Rebecca Roberts and Steven Aukers

Abstract

23&Me is a DNA collection kit that is shipped to ones home. The consumer then submits a tube with their saliva to be analyzed in the lab. These results can give the consumer a variety of information, from susceptibility to genetic diseases to ancestry information. The company has grown significantly in the past few years, raising questions about the science, ethics, marketing, and business portfolio behind the company.

Comments

Presented as part of the Ursinus College Celebration of Student Achievement (CoSA) held April 22, 2021.

The downloadable .mp4 video file is a poster presentation with audio commentary with a run time of 14:25.

Open Access

Available to all.

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