Analyzing the Business Model and Science Behind 23 & Me Through the Disease Hereditary Amyloidosis

Authors

Elizabeth Burke, Ursinus CollegeFollow
Lexi Fowler, Ursinus CollegeFollow
Arabella Taucher, Ursinus CollegeFollow
Luke Lesher, Ursinus CollegeFollow
Dylan Wambold, Ursinus CollegeFollow
Katie Moore, Ursinus CollegeFollow
Ro Murphy, Ursinus CollegeFollow
Jess Gutekunst, Ursinus CollegeFollow
Kyle Schaffer, Ursinus CollegeFollow

Document Type

Paper

Publication Date

4-22-2021

Faculty Mentor

Rebecca Roberts and Steven Aukers

Abstract

23 & Me is a website that allows its consumers to see what their ancestry is through DNA analysis. Their broad marketing techniques allows them to draw in more customers in comparison to their competitors. Their success can also be accounted for by their accurate and fast analysis of DNA samples. Their large genetic database allows them to accurately compare genetic variations in populations throughout the world, which enables them to identify not only ancestry, but also predisposition for genetic diseases, such as hereditary amyloidosis.

Comments

Presented as part of the Ursinus College Celebration of Student Achievement (CoSA) held April 22, 2021.

The downloadable .mp4 video file is a poster presentation with audio commentary with a run time of 18:52.

The poster is available as a supplemental file.

Recommended Citation

Burke, Elizabeth; Fowler, Lexi; Taucher, Arabella; Lesher, Luke; Wambold, Dylan; Moore, Katie; Murphy, Ro; Gutekunst, Jess; and Schaffer, Kyle, "Analyzing the Business Model and Science Behind 23 & Me Through the Disease Hereditary Amyloidosis" (2021). Biology Presentations. 21.
https://digitalcommons.ursinus.edu/biology_pres/21