UC Digital Spark


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Document Type


Business Client

John Lieto & Christine Kalicki

Publication Date

Summer 2020


Visual Edge is an eyecare company in downtown Phoenixville, PA. The doctors are focused on providing quality personalized eyecare for everyone. Visual Edge is family run and family focused. They work hard to make sure their patients receive the best service possible. My main focus was on redesigning the website. I worked to create a website that stays consistent with the brand and allows patients to connect with Visual Edge in a whole new way. Patients are now able to ask questions, request an appointment, and learn about their eye health. In conjunction with the website, I worked to recreate the Visual Edge brand by updating their other social media platforms as well.


The downloadable MP4 video file has a run time of 3:49.

Alumni advisers: Dana Feigenbaum Jackson ’15, Chelsea Sayegh ’16 and Sarah Weber ’18

Entrepreneur in Residence: Maureen Cumpstone