Rebecca Roberts and Steven Aukers
23andMe focuses on providing consumers access to their DNA and exploring the data within it. With emphasis on the Y chromosome and mitochondrial DNA, 23andMe provides ancestry exploration as well as valid health and trait reports. DNA saliva samples are collected to observe information and produce results in a quick, understandable, and easy consumer-friendly experience.
Maciel, Marcos; Reilly, Tyler; Berardi, Kyle; Moldoff, Jonathan; Keris, Andrew; Cougoul, Zoe; Antolick, Brady; and Kanjanda, Simbarashe, "Learn About Yourself: The Ins and Outs of AAT Deficiency and 23andMe" (2021). Business and Economics Presentations. 18.
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