Document Type


Publication Date


Faculty Mentor

Jennifer VanGilder


Advertising has played an important role in television and has been widely used by a variety of different businesses to help increase their brand awareness as well as promoting their products. Specifically in the Super Bowl, established brands use this opportunity to reinforce themselves in the market. The average price of a 30-second Super Bowl Ad in 2020 was $5.6 million. This brings into question: What is the economic impact of Super Bowl advertisements on a company's revenue?


Presented as part of the Ursinus College Celebration of Student Achievement (CoSA) held April 23 – April 30, 2020.

The downloadable file is a poster summarizing my findings.

Open Access

Available to all.