Business & Economics
Media & Communication Studies
This research explored whether or not music videos remained an effective marketing tool for the music industry after the diffusion of the Internet in American culture. As a result of the transitions in media through which music videos were distributed, this project asked the following research questions: 1. What impact has the airing of music videos on MTV had on music sales? 2. What was the impact of music videos on sales when music videos moved from airing on television to being distributed over the Internet?
Cheng, Carmen, "The Death of Music Videos?: An Analysis on the Effectiveness of Music Videos as a Promotional Tool" (2011). Business and Economics Honors Papers. 10.
Advertising and Promotion Management Commons, Broadcast and Video Studies Commons, Communication Technology and New Media Commons, Marketing Commons, Music Commons, Radio Commons, Technology and Innovation Commons