BEAR Innovation Competition


Media is loading

Document Type


Publication Date



With the health and fitness industry on the rise, Mayleigh Rickey aims to insert herself into the technological space with her app FuelMyFire. FuelMyFire is a smartphone app that connects to the Apple Watch to give personal dietary and supplemental recommendations. Additionally, this subscription-based service gives a no-stress shopping experience to customers looking to transform their health and fitness journey.


Presented as part of the 8th annual Bear Innovation Competition. This year’s theme was ‘Meeting the Moment: Unique Ideas that Are Needed to Solve Problems and Build a Better World.”

The downloadable video file has a run time of 5:49. Also available as a supplemental file are the PowerPoint slides of this presentation.

U-Imagine Student Ambassador: Manning Smith

Entrepreneur in Residence: Maureen Cumpstone

Judges: Jen Cohen Crompton ‘05, President/Owner, Something Creative, Chris Biddle ‘85, Chief Executive Officer, BCG Alpha, Brandon Dowd ’18, Publisher, Middletown Media, and Amy Pawloski, President, Strategic Versatility.

Keynote speaker: Quentin Altemose ’18, CEO/Founder, Spirochete Brewing Inc.

Founding Directors: Rebecca Jaroff and Carol Cirka

Sponsor: Will Abele, Class of 1961

Special thanks to Rob Wrzesniewski ’91, Head of Global Private Banking Solutions at SEI for his loyal support of the U-Imagine Center.

10 - BEAR Innovation project 2022.pptx (2743 kB)
PowerPoint Presentation