With the health and fitness industry on the rise, Mayleigh Rickey aims to insert herself into the technological space with her app FuelMyFire. FuelMyFire is a smartphone app that connects to the Apple Watch to give personal dietary and supplemental recommendations. Additionally, this subscription-based service gives a no-stress shopping experience to customers looking to transform their health and fitness journey.
Rickey, Mayleigh, "BEAR Innovation Competition Pitch: Fuel My Fire" (2022). BEAR Innovation Competition. 20.
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