BEAR Innovation Competition
With the health and fitness industry on the rise, Mayleigh Rickey aims to insert herself into the technological space with her app FuelMyFire. FuelMyFire is a smartphone app that connects to the Apple Watch to give personal dietary and supplemental recommendations. Additionally, this subscription-based service gives a no-stress shopping experience to customers looking to transform their health and fitness journey.
Rickey, Mayleigh, "BEAR Innovation Competition Pitch: Fuel My Fire" (2022). BEAR Innovation Competition. 20.
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Presented as part of the 8th annual Bear Innovation Competition. This year’s theme was ‘Meeting the Moment: Unique Ideas that Are Needed to Solve Problems and Build a Better World.”
The downloadable video file has a run time of 5:49. Also available as a supplemental file are the PowerPoint slides of this presentation.
U-Imagine Student Ambassador: Manning Smith
Entrepreneur in Residence: Maureen Cumpstone
Judges: Jen Cohen Crompton ‘05, President/Owner, Something Creative, Chris Biddle ‘85, Chief Executive Officer, BCG Alpha, Brandon Dowd ’18, Publisher, Middletown Media, and Amy Pawloski, President, Strategic Versatility.
Keynote speaker: Quentin Altemose ’18, CEO/Founder, Spirochete Brewing Inc.
Founding Directors: Rebecca Jaroff and Carol Cirka
Sponsor: Will Abele, Class of 1961
Special thanks to Rob Wrzesniewski ’91, Head of Global Private Banking Solutions at SEI for his loyal support of the U-Imagine Center.