Submission Date

4-28-2011

Document Type

Paper

Department

Business & Economics

Second Department

Media & Communication Studies

Adviser

Heather O'Neill

Second Adviser

Lynne Edwards

Committee Member

Heather O'Neill

Committee Member

Lynne Edwards

Department Chair

Carol Cirka

Department Chair

Jeanine Czubaroff

Project Description

This research explored whether or not music videos remained an effective marketing tool for the music industry after the diffusion of the Internet in American culture. As a result of the transitions in media through which music videos were distributed, this project asked the following research questions: 1. What impact has the airing of music videos on MTV had on music sales? 2. What was the impact of music videos on sales when music videos moved from airing on television to being distributed over the Internet?